Señores, no están ustedes al día de lo que pasa en el mundo.
El candidato número uno a absorber Twitter, o sea Google, ha dado un paso relevante: se marcan una joint venture para competir con Facebook Instant. La madre de todas las batallas del negocio de la publicidad y los contenidos está comenzando. Ved:
The idea, according to multiple sources, is that Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately, instead of having to wait several seconds.
Pero... es más divertido y sutil aún:
One big difference between those efforts and this one: Google and Twitter are creating their publishing tools as an open source project, and hope to convince multiple tech companies to adopt it.
“The world needs an answer to proprietary instant articles, and Twitter and Google could provide it,” said a person familiar with the companies’ thinking. Google and Twitter reps declined to comment.
Another difference between the Google/Twitter plan and other mobile publishing projects is that Google and Twitter won’t host publishers’ content. Instead, the plan is to show readers cached Web pages — a “snapshot of [a] webpage,” in Google’s words — from publishers’ sites.